Opening statement
of introducing brand story
The brand story is the history, development and achievements of a brand. An industrial product's brand story is important, because it communicates the brand's values and culture and builds trust and loyalty to the brand. Each industrial brand has its own unique brand story, which includes the origin of the brand, the story of the founder, the brand's mission and values, the brand's milestone events, and the brand's position and impact in the industry.The following is the JULI SLING CO.,LTD.'s brand story.
Over two thousand years ago, Archimedes once said this:" Give me a fulcrum, I can hoist the earth!" Two thousand years later, someone also said something like this:" Give me a lifting point ,I can lift the earth!" The former became a famous mathematician and physicist, and the latter is JULI Group, which has a 70 percent share in the sling industry!
The origin of the brand:
Founded in 1985, Juli Sling Co.,Ltd. has been specialising in the development and manufacture of rigging for 38 years, and is a large, complete and professional rigging manufacturer in China. In 1985, Yang Jianzhong and Yang Jianguo, twin brothers, started their business with 2,000 yuan, and the "Yingchun Rope Inserting Machine Factory", named after their father, took root in a farmhouse with only three cents of land. The original vision of Juli Group: Create the world's Juli Group in China, and create China's Juli Group in the world. Juli Group's relentless pursuit of goals: Make the world easy!
The brand's mission and values:
Juli Group's corporate culture consists of three main parts: the mission( Create the world's best all-round rigging to make the world easier!), the vision( To be the "King of Rigging" and to become the world's leading provider of advanced slings!), our core values( Integrity, harmony, innovation and exemplary).
The brand's milestone events:
Juli Sling Co.,Ltd. was founded in 1985. In 1994, first sales company abroad was set up in Shanghai and a new selling model began to take over the big city. In 1995, "Juli Group" was established in Xushui County, merging other sling factories and bringing the size of the company to eight acres. Since 2000, Juli Group has set up a number of sales companies and offices throughout the country, reaching more than 100 to date, covering the whole of China. On 26 January 2010, Juli Group was successfully listed on the Shenzhen Stock Exchange of China's A-share market, with a market capitalization of 10 billion on the same day. The size of the company so far: 357,855 m² of land, over 6000 employees, over $46,000,000 in exports, over 200 patents, over 300 technical experts, more than 10,000 partners.
The brand's position and impact in the industry:
In 2005 and 2000, two sling seminars were held to establish the position of Juli Group in the industry. Juli Group 's development policy: Market-oriented, customer-focused and value-creating. Create a technological Juli Group: Innovation is the first driving force to lead development, and the results of scientific and technological innovation are the heavy weapon of the country and the sharp weapon of the country. Juli Group takes scientific and technological innovation as the core, integrates innovative resources, cultivates innovative talents, accelerates the transformation of achievements, implements the innovation-driven development strategy, leads the new trend of rigging development, occupies the first opportunity and wins the advantage.
Juli's six
corporate management concepts
Juli's vision:
Create value for society, drive the development of the rigging industry and lead the progress of the rigging industry
Juli's spirit:
Family atmosphere , battleship spirit
Juli's culture:
The Pursuit of Excellence , mediocrity is not me
Juli's motto:
Be exceptional Juli Group 's employees
Juli's faith:
Create value for society, drive the development of the rigging industry and lead the progress of the rigging industry
Juli's relentless pursuit of goals:
Make the world easy
